Creating an NHS Trust strategy postcard.
York Teaching Hospital NHS.
Project Graphic Design
Creative Team Sophie Janes
Our Tools Adobe InDesign, Adobe Illustrator
As a second phase of the design project for communicating the York Teaching Hospitals NHS Foundation Trust’s five-year strategy, the Communications Manager asked Yorkshire Media to create a postcard-style summary document to accompany the strategy booklet.
What we did.
The artwork for the folded postcard was created to be in-keeping with the Trust’s well-defined branding guidelines, and incorporating the design elements we chose for the strategy booklet to maintain a consistent look-and-feel across the two pieces of collateral.