3 reasons why packaging is as important as the product

Packaging design is more than just something that looks pretty and equally just as important as the brand and product. Companies are growing more aware that if your packaging is unappealing or looks cheap it reflects badly on what’s inside.

Whether your product is displayed in a shop or purely online, the packaging is the first thing that your customers will see. With social media influencing a lot of peoples decisions on what to buy and why, packaging design has become even more important over recent years. If your packaging isn’t up to standard it could affect your brand.

1. Personal Touch

Personalised packaging is a huge thing in today’s society. It not only makes your customers feel special when they receive their product but also valued. Something as simple as adding a handwritten note alongside your packaging can make a massive impression with your audience, giving them an emotional connection to you and your brand.

A great example of a company that adds subtle personal touches with their product packaging is Lush. A small sticky label is added onto each of their products with a name and date with who created the product you just brought, adding an element of humanity behind a massive company.

2. Caring about your packaging

Packaging is more than the design, it’s marketing and building your brand. You can tell a lot about a company’s passion for its products with how much thought and care went into the packaging. We’re not saying go all out for the most expensive packaging with all bells and whistles; but choosing the right materials, finish and design to best suit your brand and ethos is ideal.

3. Sustainability and Reusability

With the ever-growing awareness of sustainable living and the effects of plastic and waste on our planet, it’s more important now than ever to have your packaging adapt and meet these requirements. Companies need to become more aware of the reusability of their packaging to ensure customers don’t discard it once it’s been opened and that it can serve another purpose.

It is also important to make your customers aware of your efforts in choosing sustainable packaging as it can have a positive impact on your business. People are more likely to buy packaging/products that are recyclable and sustainable as they feel that they have contributed to helping the environment too!

Get in Touch

We have created packaging for a wide variety of products including fish, cake, ice cream and flour as well as labels and stickers for jars and salad bags.

Trust us to help get your products noticed with practical and eye-catching packaging design.

Get in touch today to discuss your requirements – Give us a call on 01964 542916 or email hello@yorkshire-media.co.uk