The start of a new year is a perfect opportunity to refresh your marketing, and the first place to start is your website. Our handy list will help you clean up your website and reach new customers.
Your website is often a customer’s first impression of your business so make sure it’s a good one. Before you start, make sure your security is up to date and that you can see a little padlock in the search bar of your website, and check that it’s mobile-friendly. No SSL and non-responsive websites are big no-nos as far as Google is concerned so before you look at the content and structure get these sorted.
Keep it simple
Don’t try and cram too much information on the homepage, it can put people off. Make sure your message is clear; who you are, what you do and what problems you can solve for your customers. Put yourself in their shoes and think about what issues they face in their business, do they need social media help, content writing or product photography? What will your help mean to them? More engagement, reaching more people or making more sales through well-taken photos?
You need compelling calls to action that make people want to find out more. Don’t just put ‘Get in Touch’, say ‘Get in touch to find out how to get more customers and increase sales’.
Make sure your contact details are easy to find too, not just on the contact page but in the header or footer (or both).
Make it easy to use
Clear navigation is an essential part of any website. The shorter the journey your customer has to make, the better. People have a short attention span and get frustrated easily so don’t lose sales because your site is too complicated. Check there are no broken or missing links, internal linking is good for SEO and helps visitors navigate around the site.
Rewrite your content
It’s important to regularly check your content to make sure it’s up-to-date. Not only will it help your customers but it also tells Google that your business is still trading. The more relevant your content is, the higher Google will rank your site, and let’s face it, that’s what we all want. Higher rankings lead to more traffic, which leads to more sales.
Look at your images as well, are they well-taken and high-quality? Steer clear of stock images, they send out the wrong messages.
Above all, make sure your content is unique and well-written, with no spelling or grammar errors.
Behind the scenes
The backend content is just as crucial as the customer-facing content as it tells Google all about your website content and shows up on searches. The meta details are what potential customers see, so they need to draw people in and explain what you do and what your USP is. Why should they choose you over your competitors? Images need alt tags, otherwise Google won’t be able to tell what they are. Social media links and links to other authoritative website help with rankings so reach out to other businesses for reciprocal links.
If this is all a bit daunting then get in touch, we’d love to help. We have years of experience and have worked with many businesses to optimise their websites.
Get in touch on 01964 542916 or email firstname.lastname@example.org for a no-obligation chat.