What is TikTok?
The most popular app downloaded in 2020 with 689 million active users per month in 2021 is TikTok. The app was launched by Zhang Yiming in 2016. The app was originally launched under the name ‘Douyin.’ After the app became extremely popular, the company ByteDance created a similar app called TikTok to target other countries. Now, it is a viral app and is used in 154 countries around the world.
TikTok is a social media app where you can share short videos with the world. The app consists of a ‘For You’ page and a ‘Following’ page. If your account is public then your videos will be put on other users ‘For You’ page. If a user watches your content and enjoys it, then they can: like, comment, follow and share. The more interaction your video has the more users will see it. This makes it very easy to create communities and large followings on the app.
Why use TikTok?
If you have a small business and want to target a younger audience, TikTok is the place to start. 41% of TikTok users are aged between 16 and 24. A recent study concluded that 58% of people aged 15 to 25 use ad blockers on at least one of their devices. This makes marketing for this age range very difficult. That is why TikTok is such a useful platform. By creating content on the app you can promote your business and increasing the number of potential customers.
Another conclusive argument for advertising on TokTok is, it is completely free. You can download it in the app store and create content for no extra cost. Some influencers even make money on TikTok by doing partnerships. If you are looking to advertise your brand on TikTok and are willing to pay, then these partnerships are an excellent idea. On the other hand, even if you just create content for free you can still promote your business in a fun and effective way.
Tips to Increase Veiwers
Although there are many small businesses that have become famous due to TikTok, there are obviously many that don’t. It is easy to make content and upload it to the app, nonetheless, the app’s algorithm makes it more difficult to get views on your first few videos. This is to maintain its number of active users because people try to get more views so upload more content. This means you need to be a regular uploader to have a higher chance of getting views.
A tip to increase interactions on your content is to add hashtags to captions. This can increase your number of views because; people can categorise what they watch, so you know they are interested in your content, and you have more interactivity, so appear more on the ‘For You’ page.
Cooking is a very popular category of content on the app with 13 billion videos. Due to the TikTok algorithm, users that usually watch food content will be recommended your videos. This means you are more likely to get interaction, and your video will reach more people.
An example of a cooking influencer is Eithan Bernath aged 19. He has 1.6 million followers, and it is rapidly increasing. He taught himself how to cook using recipe books and YouTube and has now created a living by uploading cooking content on TikTok and YouTube. He has recently created his own company, Eitan Productions, and is one of many entrepreneurs that became famous due to TikTok.
Is it Worth it?
TikTok is a very useful app for advertisement and is also a lot of fun. Content creators enjoy sharing their passions and getting inspiration from other influencers. It is a great place to show your skills and build a platform for your business. It is a free way to promote your business and increase your following on other social media. Overall, it is very worthwhile for a business to download TikTok and become a regular content creator.
If you are intrested in growing your business on TikTok then sign up now: https://www.tiktok.com/signup
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