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What is SEO and why do you need to do it!

What is SEO? Most of you will have a rough idea of what SEO is, but if you’re not sure here’s a simple explanation. Search engine optimisation (SEO) is the activities carried out to increase the quantity and quality of traffic to your website through ‘organic’ search engines results. Organic traffic is when someone arrives […]

How to drive traffic to your website

The world of online shopping is very competitive, and it’s easy to get lost in amongst all the traffic, so you need to put some effort into not only driving traffic to your website but making sure they make a purchase. A lot of people are put off by a poorly designed, difficult to navigate […]

How to Nail Your Social Media

Social media is more important than it’s ever been for increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. With the rise in home-working and the reduction of face-to-face meetings and networking more businesses are relying on social media to reach out to customers. Knowing what strategy to employ when […]

Clean up your website for 2021.

The start of a new year is a perfect opportunity to refresh your marketing, and the first place to start is your website. Our handy list will help you clean up your website and reach new customers. Your website is often a customer’s first impression of your business so make sure it’s a good one. […]

Why your website is so important

With more shopping being done online, and Christmas fast approaching, it’s even more important to ensure your website doesn’t let you down. It needs to load quickly, be easy to use and up-to-date. Follow our checklist to get your website on top form (or give us a call if you need help). Load speed The […]

Organic Search vs PPC

The main difference between organic search and PPC (pay-per-click) is cost. Organic Search and SEO While optimising your business for organic search is free, it is time consuming and if you don’t know what you’re doing it can do more harm than good. There are plenty of training courses you can do, but you need […]

The Importance of Packaging Design

Packaging design is just as important as the brand and product, if your packaging is unappealing or looks cheap it reflects badly on what’s inside. Customers are less likely to trust a brand that doesn’t invest in its packaging. The design of your packaging plays an important part in branding your items for retail. It […]