Devising a bold marketing strategy
Author: Michele Scott
Michele Scott is Yorkshire Media’s marketing expert, which is a dream job for her since it involves two of her passions: spending a lot of time talking to people, and understanding what makes people tick. Few things in life please Michele more than a fabulous website that is bringing in loads of enquiries for a client.
How to convert website visitors into customers
So you’re doing everything you can to get visitors flocking to your website, but what about when they get there? How do you ensure that you grab their attention and get them to pick up the phone and/or part with their hard-earned cash? We’ll show you just how to convert website visitors into customers! Make […]
How do you know if your website needs an SSL certificate?
Google and Mozilla have introduced a new feature on their browsers (Chrome & Firefox), which highlight website pages with forms that capture potentially sensitive information as ‘Not Secure’ if the website doesn’t have an SSL certificate. But how do you know if this will apply to your website? If your website has a password field, […]
Why are people not seeing my company’s Facebook posts?
Over the years it has become harder and harder for companies to get their Facebook posts seen for free (‘organic reach’), but what’s caused the situation? Back in 2014, Facebook’s VP of Advertising Technology Brian Boland wrote a Facebook post in response to increasing concerns he was receiving from business users. He confirmed that […]
Harry’s week at Yorkshire Media
When my Course Tutor told me that we had to find a week’s work experience, it had to be said I wasn’t very excited by the idea, but I agreed to it. My name is Harry Whitehouse, I Study ICT at Beverley college so I thought it would be a good idea if I found […]
Mollie goes behind the scenes at Yorkshire Media
Let me just start by saying: what a week! With Monday morning dawning ever closer, the nerves were really starting to kick in. I didn’t know what to expect, a little voice in my head was asking the same question over and over: “Was this going to be for me?” You may be asking yourself, […]
What makes a great website?
An eye-catching homepage, that tells the visitor exactly what the website is all about, and is easy to navigate. There’s nothing more frustrating than jumping from page to page looking for information or products, and not finding what you’re looking for. The homepage also needs to be uncluttered, not too much information or adverts. If […]
3 Resounding Reasons to have a Business Blog
A recent survey by HubSpot reported that businesses who blog receive 55% more visitors to their website, and 57% of businesses get new customers from their blog – and yet when you mention the word ‘blogging’ to many businesses they feel it’s something they don’t have time for. If that’s you, think again! Here are […]
The best thing you could do for your business in 2015
These days the single best value-for-money investment you can make to get more sales is to crank up the power of your website. It’s your shop window, your advertising billboard, your company brochure, your order-taker, and the face of your customer services team. So what are the top 5 things that you can do to […]
The secrets of success for John Lewis’ iconic Christmas adverts
John Lewis have launched their latest Christmas advert, and are clearly hoping to repeat the success of previous years – but how do they do it? What is it that makes their Christmas marketing campaign so memorable and what can the rest of us learn from it? To really stand out from the crowd in […]