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Spring clean your website.

Spring is the perfect time to refresh your marketing, and the first place to start should be your website. Sometimes it helps to ask for other people’s opinions, as we’re often too close to notice what needs changing. Your website is often a customer’s first impression of your business so make sure it’s a good […]


Christmas Marketing Ideas

Christmas is a major time of the year for small businesses, and getting your marketing right is key to making those all-important sales. If you haven’t started your Christmas promotions don’t worry, it’s not too late. Follow our marketing tips and start improving your sales. Think about your target market. The people who buy your […]


Successful Online Selling for Food Businesses

When it comes to online food sales are you still waiting to join the party? Now that retailers are open again it’s important to maintain your online presence to keep your customers coming back for more. There’s still plenty of market demand for online direct sales. Sales of food in the UK are set to […]


3 reasons why packaging is as important as the product

Packaging design is more than just something that looks pretty, it’s just as important as the brand and product itself. People are more aware that if your packaging is unappealing or looks cheap it reflects badly on what’s inside. Whether your product is displayed in a shop or purely online, the packaging is the first […]


TikTok for Small Businesses

What is TikTok? The most popular app downloaded in 2020 with 689 million active users per month in 2021 is TikTok. The app was launched by Zhang Yiming in 2016. The app was originally launched under the name ‘Douyin.’ After the app became extremely popular, the company ByteDance created a similar app called TikTok to […]


What is your USP?

What makes your business different from your competitors? Why should people buy from you? Have you looked closely at your business to work out why customers come to you, shop with you and come back for more? Find your Unique Selling Point To find out what makes your business different you need to make a […]


What is SEO and why do you need to do it!

What is SEO? Most of you will have a rough idea of what SEO is, but if you’re not sure here’s a simple explanation. Search engine optimisation (SEO) is all the activities carried out to increase the quantity and quality of traffic to your website through ‘organic’ search engines results. Organic traffic is when someone […]


How to drive traffic to your website

The world of online shopping is very competitive, and it’s easy to get lost in amongst all the traffic, so you need to put some effort into not only driving traffic to your website but making sure they make a purchase. A lot of people are put off by a poorly designed, difficult to navigate […]


How to Nail Your Social Media

Social media is more important than it’s ever been for increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. With the rise in home-working and the reduction of face-to-face meetings and networking more businesses are relying on social media to reach out to customers. Knowing what strategy to employ when […]


Mobile vs Desktop in 2021 – why it matters!

The last 12 months has seen a huge rise in the amount of online traffic due to the lockdown and people being furloughed. Online shopping has become the number one pastime for most of us, from groceries to new hobbies, essential items to little treats. We have been seeking new ways to keep connected, informed, […]