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TikTok for Small Businesses

What is TikTok? The most popular app downloaded in 2020 with 689 million active users per month in 2021 is TikTok. The app was launched by Zhang Yiming in 2016. The app was originally launched under the name ‘Douyin.’ After the app became extremely popular, the company ByteDance created a similar app called TikTok to […]


What is your USP?

What makes your business different from your competitors? Why should people buy from you? Have you looked closely at your business to work out why customers come to you, shop with you and come back for more? Find your Unique Selling Point To find out what makes your business different you need to make a […]


What is SEO and why do you need to do it!

What is SEO? Most of you will have a rough idea of what SEO is, but if you’re not sure here’s a simple explanation. Search engine optimisation (SEO) is all the activities carried out to increase the quantity and quality of traffic to your website through ‘organic’ search engines results. Organic traffic is when someone […]


How to drive traffic to your website

The world of online shopping is very competitive, and it’s easy to get lost in amongst all the traffic, so you need to put some effort into not only driving traffic to your website but making sure they make a purchase. A lot of people are put off by a poorly designed, difficult to navigate […]


3 reasons why packaging is as important as the product

Packaging design is more than just something that looks pretty and equally just as important as the brand and product. Companies are growing more aware that if your packaging is unappealing or looks cheap it reflects badly on what’s inside. Whether your product is displayed in a shop or purely online, the packaging is the […]


Successful Online Selling for Food Businesses

When it comes to online food sales are you still waiting to join the party? There’s still plenty of market demand for online direct sales. Sales of food in the UK are set to break through the £21bn barrier by 2022.  The one sector fuelling this growth is the online/direct to consumer market.  By 2022 […]


How to Nail Your Social Media

Social media is more important than it’s ever been for increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. With the rise in home-working and the reduction of face-to-face meetings and networking more businesses are relying on social media to reach out to customers. Knowing what strategy to employ when […]


Mobile vs Desktop in 2021 – why it matters!

The last 12 months has seen a huge rise in the amount of online traffic due to the lockdown and people being furloughed. Online shopping has become the number one pastime for most of us, from groceries to new hobbies, essential items to little treats. We have been seeking new ways to keep connected, informed, […]


Clean up your website for 2021.

The start of a new year is a perfect opportunity to refresh your marketing, and the first place to start is your website. Our handy list will help you clean up your website and reach new customers. Your website is often a customer’s first impression of your business so make sure it’s a good one. […]


Why your website is so important

With more shopping being done online, and Christmas fast approaching, it’s even more important to ensure your website doesn’t let you down. It needs to load quickly, be easy to use and up-to-date. Follow our checklist to get your website on top form (or give us a call if you need help). Load speed The […]