The main difference between organic search and PPC (pay-per-click) is cost. Organic Search and SEO While optimising your business for organic search is free, it is time consuming and if you don’t know what you’re doing it can do more harm than good. There are plenty of training courses you can do, but you need […]
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Packaging design is just as important as the brand and product, if your packaging is unappealing or looks cheap it reflects badly on what’s inside. Customers are less likely to trust a brand that doesn’t invest in its packaging. The design of your packaging plays an important part in branding your items for retail. It […]
Keep It Simple Stupid When it comes to web design, stick to the KISS principle. A simple, well-laid-out homepage that immediately tells visitors who you are and what you do will work wonders for your business. Before you start thinking about the design or speaking to a designer, work out who your site is aimed […]
Does your website make you smile or cry? Have you had customers phoning up saying they couldn’t find what they were looking for when they visited it? When did you last add new content or new images? If you’re less than happy about how your website is performing there are steps you can take to […]
In the last 5 months we have seen a huge increase in the number of businesses moving to online sales as a necessity. Some have coped with their current setup, while others have invested time and money to make sure their offering is excellent and serves their customers well. If you haven’t had the time […]
Have you noticed that your pre-lockdown customers are still not returning to buy your products or services? Is business starting to improve but not as fast as you’d hoped it would? Don’t despair, there are ways to market your business and kick-start things to increase your profile and get more customers. It’s not just a […]
The last 4 months have been highly unusual and not something that most businesses would have expected, let alone planned for. Although the situation is improving, it will likely last for a while longer and have far-reaching consequences. We all need to keep our businesses running and our staff paid to the best of our […]
Google My Business (GMB) allows your business to be found on Google Maps and on local searches, increasing your visibility and reaching more potential customers. And it’s FREE! It displays important information about your business such as address, phone number and a link to your website. If you have a physical location you can also […]
How do you keep your precious customers coming back for more? Our ‘5 easy steps’ are solid, proven techniques, and can form the basis of a wider strategy for customer retention.
Cheap websites are everywhere. They might be the right choice for you if you’re just dipping your toe into the online world, or have very little budget, but they aren’t futureproof or scalable and could soon become a hindrance rather than a benefit, often costing you more in the long run. Why are the websites […]