Keep It Simple Stupid When it comes to web design, stick to the KISS principle. A simple, well-laid-out homepage that immediately tells visitors who you are and what you do will work wonders for your business. Before you start thinking about the design or speaking to a designer, work out who your site is aimed […]
In the last 5 months we have seen a huge increase in the number of businesses moving to online sales as a necessity. Some have coped with their current setup, while others have invested time and money to make sure their offering is excellent and serves their customers well. If you haven’t had the time […]
The last 4 months have been highly unusual and not something that most businesses would have expected, let alone planned for. Although the situation is improving, it will likely last for a while longer and have far-reaching consequences. We all need to keep our businesses running and our staff paid to the best of our […]
Cheap websites are everywhere. They might be the right choice for you if you’re just dipping your toe into the online world, or have very little budget, but they aren’t futureproof or scalable and could soon become a hindrance rather than a benefit, often costing you more in the long run. Why are the websites […]
Ecommerce is big business in the UK; even before the lockdown, we were heading for online sales of almost £175bn. Our busy lifestyles and longer working hours mean that more of us are making our purchases online. We are a nation of instant gratification and convenience, so if we can do something the easy way, […]
With the increase in online shopping, having an up-to-date website is even more important than it’s ever been. In the first days of the web, it was possible to be successful online with just a basic website that had basic information and contact details. As time has gone on, and the internet has turned into […]
At Yorkshire Media we see some awful headshots from clients! For some reason people are often reluctant to pay a few pounds for a professional to take their photo, even though it makes such a difference to their company image. To avoid embarrassing anyone, I volunteered to recreate some of the worst mistakes we come […]
Who is going to buy your products or services if you don’t shout about how great they are? We don’t just mean big splashy infographics or headlines, we mean the people behind your business standing forward and showing their passion and enthusiasm for what you do. When we talk to clients we are often bowled […]
It’s no secret that so many businesses have found the first part of 2019 tough going, but there are at last some very positive reports in the news that can give us all renewed confidence. When the UK economy is uncertain, or the political situation is unstable, people’s first instinct is (quite rightly) to tighten […]
Start with the basics Take a look at your website from the point of view of a potential customer. Is it obvious what your business is? Are your messages clear? Is it easy to navigate? Does it look appealing? If you answered no to these questions, it’s time to take stock. Your home page should […]