What makes your business different from your competitors? Why should people buy from you? Have you looked closely at your business to work out why customers come to you, shop with you and come back for more? Find your Unique Selling Point To find out what makes your business different you need to make a […]
What is SEO? Most of you will have a rough idea of what SEO is, but if you’re not sure here’s a simple explanation. Search engine optimisation (SEO) is all the activities carried out to increase the quantity and quality of traffic to your website through ‘organic’ search engines results. Organic traffic is when someone […]
The world of online shopping is very competitive, and it’s easy to get lost in amongst all the traffic, so you need to put some effort into not only driving traffic to your website but making sure they make a purchase. A lot of people are put off by a poorly designed, difficult to navigate […]
When it comes to online food sales are you still waiting to join the party? There’s still plenty of market demand for online direct sales. Sales of food in the UK are set to break through the £21bn barrier by 2022. The one sector fuelling this growth is the online/direct to consumer market. By 2022 […]
Social media is more important than it’s ever been for increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. With the rise in home-working and the reduction of face-to-face meetings and networking more businesses are relying on social media to reach out to customers. Knowing what strategy to employ when […]
The last 12 months has seen a huge rise in the amount of online traffic due to the lockdown and people being furloughed. Online shopping has become the number one pastime for most of us, from groceries to new hobbies, essential items to little treats. We have been seeking new ways to keep connected, informed, […]
The start of a new year is a perfect opportunity to refresh your marketing, and the first place to start is your website. Our handy list will help you clean up your website and reach new customers. Your website is often a customer’s first impression of your business so make sure it’s a good one. […]
With more shopping being done online, and Christmas fast approaching, it’s even more important to ensure your website doesn’t let you down. It needs to load quickly, be easy to use and up-to-date. Follow our checklist to get your website on top form (or give us a call if you need help). Load speed The […]
It’s important to stand out from the crowd with your Christmas marketing. After all, you want people to buy your products instead of your competitors. Don’t leave it too late or you risk losing out on a lot of traffic. Start planning now so you can get organised and hit the ground running. Christmas marketing […]
Keep It Simple Stupid When it comes to web design, stick to the KISS principle. A simple, well-laid-out homepage that immediately tells visitors who you are and what you do will work wonders for your business. Before you start thinking about the design or speaking to a designer, work out who your site is aimed […]