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TikTok for Small Businesses

What is TikTok? The most popular app downloaded in 2020 with 689 million active users per month in 2021 is TikTok. The app was launched by Zhang Yiming in 2016. The app was originally launched under the name ‘Douyin.’ After the app became extremely popular, the company ByteDance created a similar app called TikTok to […]

What is your USP?

What makes your business different from your competitors? Why should people buy from you? Have you looked closely at your business to work out why customers come to you, shop with you and come back for more? Find your Unique Selling Point To find out what makes your business different you need to make a […]

What is SEO and why do you need to do it!

What is SEO? Most of you will have a rough idea of what SEO is, but if you’re not sure here’s a simple explanation. Search engine optimisation (SEO) is all the activities carried out to increase the quantity and quality of traffic to your website through ‘organic’ search engines results. Organic traffic is when someone […]

How to drive traffic to your website

The world of online shopping is very competitive, and it’s easy to get lost in amongst all the traffic, so you need to put some effort into not only driving traffic to your website but making sure they make a purchase. A lot of people are put off by a poorly designed, difficult to navigate […]

How to Nail Your Social Media

Social media is more important than it’s ever been for increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. With the rise in home-working and the reduction of face-to-face meetings and networking more businesses are relying on social media to reach out to customers. Knowing what strategy to employ when […]

Improve your online presence.

In the last 5 months we have seen a huge increase in the number of businesses moving to online sales as a necessity. Some have coped with their current setup, while others have invested time and money to make sure their offering is excellent and serves their customers well. If you haven’t had the time […]

Kick-start Your Business

Have you noticed that your pre-lockdown customers are still not returning to buy your products or services? Is business starting to improve but not as fast as you’d hoped it would? Don’t despair, there are ways to market your business and kick-start things to increase your profile and get more customers. It’s not just a […]

Essential Marketing Insights

Marketing might seem like something that’s not essential in the current climate, but it’s actually even more important to keep marketing your business. There are so many people who’ve had to put their work-life on hold, and statistics show that while they are at home they are spending more and more time on social media. […]

How to deal with bad reviews

“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” Danielle Steel With instant review tools like Google, Facebook and TripAdvisor everyone can become a critic. It can only take a slight misunderstanding or miscommunication for your decent service to receive a less than favourable review. […]

End of January Round Up​!

A Busy Week We’ve all been busy this week wrapping things up for the end of the month. Traditionally January is a quiet time for businesses but we’ve been kept busy by customers old and new. Our designer Sophie has been working on a couple of new website designs, one is a local holiday cottage […]

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