The last 12 months has seen a huge rise in the amount of online traffic due to the lockdown and people being furloughed. Online shopping has become the number one pastime for most of us, from groceries to new hobbies, essential items to little treats. We have been seeking new ways to keep connected, informed, […]
The start of a new year is a perfect opportunity to refresh your marketing, and the first place to start is your website. Our handy list will help you clean up your website and reach new customers. Your website is often a customer’s first impression of your business so make sure it’s a good one. […]
It’s important to stand out from the crowd with your Christmas marketing. After all, you want people to buy your products instead of your competitors. Don’t leave it too late or you risk losing out on a lot of traffic. Start planning now so you can get organised and hit the ground running. Christmas marketing […]
Social media is more important than it’s ever been in increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. With the rise in homeworking and the reduction of face-to-face meetings and networking more businesses are relying on social media to reach out to customers. Knowing what strategy to employ when […]
Keep It Simple Stupid When it comes to web design, stick to the KISS principle. A simple, well-laid-out homepage that immediately tells visitors who you are and what you do will work wonders for your business. Before you start thinking about the design or speaking to a designer, work out who your site is aimed […]
In the last 5 months we have seen a huge increase in the number of businesses moving to online sales as a necessity. Some have coped with their current setup, while others have invested time and money to make sure their offering is excellent and serves their customers well. If you haven’t had the time […]
The last 4 months have been highly unusual and not something that most businesses would have expected, let alone planned for. Although the situation is improving, it will likely last for a while longer and have far-reaching consequences. We all need to keep our businesses running and our staff paid to the best of our […]
How do you keep your precious customers coming back for more? Our ‘5 easy steps’ are solid, proven techniques, and can form the basis of a wider strategy for customer retention.
Marketing might seem like something that’s not essential in the current climate, but it’s actually even more important to keep marketing your business. There are so many people who’ve had to put their work-life on hold, and statistics show that while they are at home they are spending more and more time on social media. […]
At Yorkshire Media we see some awful headshots from clients! For some reason people are often reluctant to pay a few pounds for a professional to take their photo, even though it makes such a difference to their company image. To avoid embarrassing anyone, I volunteered to recreate some of the worst mistakes we come […]