At Yorkshire Media we see some awful headshots from clients! For some reason people are often reluctant to pay a few pounds for a professional to take their photo, even though it makes such a difference to their company image. To avoid embarrassing anyone, I volunteered to recreate some of the worst mistakes we come […]
Who is going to buy your products or services if you don’t shout about how great they are? We don’t just mean big splashy infographics or headlines, we mean the people behind your business standing forward and showing their passion and enthusiasm for what you do. When we talk to clients we are often bowled […]
Maybe you have a new venture and need a website to test the water. Maybe your business is predominantly driven by offline sales, but you want to start a steady flow of web enquiries, or maybe you have spent big bucks on a website before, and it didn’t return on its investment. All valid reasons […]
Start with the basics Take a look at your website from the point of view of a potential customer. Is it obvious what your business is? Are your messages clear? Is it easy to navigate? Does it look appealing? If you answered no to these questions, it’s time to take stock. Your home page should […]
Creating a business card that suits your company might seem an easy job; however when it comes to representing your business, image is everything! You wouldn’t go to an important client meeting in swim-shorts and a vest, so why do some people think it’s okay to hand out homemade laminated cards created on Microsoft Paint? […]
Everyone seems to be blogging, whether it’s about their travels, beauty secrets, food or animals. You can find blogs on any subject, some are really well written and informative, and some aren’t! Here are some tips if you fancy creating your own blog – • The Title. Make it catchy and self-explanatory. Around 6 words […]
So you’re doing everything you can to get visitors flocking to your website, but what about when they get there? How do you ensure that you grab their attention and get them to pick up the phone and/or part with their hard-earned cash? We’ll show you just how to convert website visitors into customers! Make […]
First point of contact The home page of your website is usually a visitors first contact with your business, so needs to be impressive and easy to use. Not an easy task! We’re all put off by adverts, pop-ups and information overload when we visit a website so it’s important to keep it simple. The right […]
Hands up! Who’s ready for their offspring to go back to school next week? Six weeks is a long time to keep them entertained or to pay for childcare. At least the weather has been generally good, for the UK anyway! Most of you will have taken a holiday, maybe relaxing on a beach somewhere […]
Hashtags are key essentials to any social media marketing plan these days. But what is a Hashtag and how do they work? Well, in this weeks blog we cover the ‘ins’ and ‘outs’ of the Hashtag and how can you use them effectively to benefit your business. Hashtags 101 So lets start from the top […]
