Christmas is a major time of the year for small businesses, and getting your marketing right is key to making those all-important sales. If you haven’t started your Christmas promotions don’t worry, it’s not too late. Follow our marketing tips and start improving your sales. Think about your target market. The people who buy your […]
When it comes to online food sales are you still waiting to join the party? Now that retailers are open again it’s important to maintain your online presence to keep your customers coming back for more. There’s still plenty of market demand for online direct sales. Sales of food in the UK are set to […]
What makes your business different from your competitors? Why should people buy from you? Have you looked closely at your business to work out why customers come to you, shop with you and come back for more? Find your Unique Selling Point To find out what makes your business different you need to make a […]
What is SEO? Most of you will have a rough idea of what SEO is, but if you’re not sure here’s a simple explanation. Search engine optimisation (SEO) is all the activities carried out to increase the quantity and quality of traffic to your website through ‘organic’ search engines results. Organic traffic is when someone […]
The world of online shopping is very competitive, and it’s easy to get lost in amongst all the traffic, so you need to put some effort into not only driving traffic to your website but making sure they make a purchase. A lot of people are put off by a poorly designed, difficult to navigate […]
The last 12 months has seen a huge rise in the amount of online traffic due to the lockdown and people being furloughed. Online shopping has become the number one pastime for most of us, from groceries to new hobbies, essential items to little treats. We have been seeking new ways to keep connected, informed, […]
The start of a new year is a perfect opportunity to refresh your marketing, and the first place to start is your website. Our handy list will help you clean up your website and reach new customers. Your website is often a customer’s first impression of your business so make sure it’s a good one. […]
With more shopping being done online, and Christmas fast approaching, it’s even more important to ensure your website doesn’t let you down. It needs to load quickly, be easy to use and up-to-date. Follow our checklist to get your website on top form (or give us a call if you need help). Load speed The […]
Keep It Simple Stupid When it comes to web design, stick to the KISS principle. A simple, well-laid-out homepage that immediately tells visitors who you are and what you do will work wonders for your business. Before you start thinking about the design or speaking to a designer, work out who your site is aimed […]
Does your website make you smile or cry? Have you had customers phoning up saying they couldn’t find what they were looking for when they visited it? When did you last add new content or new images? If you’re less than happy about how your website is performing there are steps you can take to […]
